By Salama Evans, Managing Editor, HalalFocus.com
As the halal market grows in North America, one of
the large manufacturers of processed meat products
in Canada did their research to see what the Canadian
Muslims are looking for when they buy halal food. In
order to get their range of halal products right for the
halal consumer they went to great lengths to make sure
they were going to meet the right criteria.
What they discovered, contrary to what the previous
generation of Muslims wanted which was price based,
the cheaper the better, was this generation of Muslims
want a quality product, not a cheap one, and they are
prepared to pay for it.
When asked what they were looking for when they
bought their food they repeatedly came back with the
same answers: humanely treated, additive and preserva-
tive free, environmentally friendly, for which they were
prepared to pay the higher price for a quality product.
This change in Muslim shopping patterns is not unique
to Canada, it has developed strongly worldwide through
all cultures and races of Muslims who have a higher
awareness of food safety, illness caused by additives,
and high amounts of ingredients like sugar, salt and
fat in food. We must be reminded that whenever halal
is mentioned in the Quran it is always connected with
tayyib
(wholesome, pure, nutritious and safe).
Because the Muslim consumers are making demands for
these changes, the food companies are being forced to
comply. Too much is being publically exposed about the
results of additives, preservatives and high sugar/arti-
ficial sugar substitutes, fat and salt content in foods for
them to be able to get away with it any longer.
Diabetes is now rife amongst Muslims young and old.
Plus with the sharp rise in cancer, and the research on
the long term consumption and use of carcinogenic
ingredients in food and personal care products, pesti-
cides and additives, they are now able to find how the
consumption and use of these products can be fatal to
humans, or at the very least the cause of many illnesses.
The other side of this, which can be just as life threat-
ening, is of course obesity. One quarter of the adult
population in the US is considered obese, including
around 12 million children. Four Muslim countries in
the GCC are also included in the top 10 fattest countries
in the world. Kuwait is the second fattest country in the
world behind the United States.
The simplest way to get around this would be to make
everything from scratch yourself so that you can monitor
what you are putting into the food you eat. Go for natural
flavorings, and give your palate time to change. Strong
spices can sometimes help to replace the additives.
Simply the Best :
Halal & Wholesome
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Summer 2013
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