| NOT JUST PREMIXES.... STRATEGIC NUTRITION
Halal Certification to Expand Premix Manufacturing Opportunities for Fortitech Europe
Gadstrup, Denmark - Fortitech Europe's new state-of-the-art premix manufacturing and testing facility in Denmark is now certified Halal-compliant by the Islamic Food and Nutrition Council of America (IFANCA). To earn the certification, Fortitech Europe's manufacturing facility and laboratory had to successfully meet strict Islamic guidelines dealing with hygiene, dietary regulation, raw material processing and premix packaging.
"Meeting the rigorous Halal requirements is an excellent move for Fortitech's growing business initiatives in our market," says Peter Sørensen, managing director of Fortitech Europe ApS. "With more than 1.5 billion Muslims worldwide, we see Halal as a form of guarantee that boosts our customers' trust and confidence in our nutrient premixes."
Part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes, Fortitech Europe ApS can now fully meet the growing demand for Halal-compliant premixes in the food, beverage and pharmaceutical industries throughout the Middle East, Europe and Africa. Statistics show that not only Muslims are choosing Halal products – demand is increasing among a diverse group of consumers on every continent because Halal is being perceived as a quality assurance and safety measure due to the necessary strict hygienic regulations needed for certification.
About Fortitech Europe ApS Fortitech Europe ApS is part of the global network of manufacturing and distribution companies of Fortitech, Inc., the world leader in the development of custom nutrient premixes for the food, drink and pharmaceutical industries. Located in Gadstrup, Denmark, the company is exclusively dedicated to the manufacture of nutrient premixes. Fortitech Europe is ISO 9001:2000 certified and meets Halal and kosher requirements. The company also meets HACCP and allergen monitoring program standards. For more information, visit fortitech.com - featuring FortiSource™ - the ultimate fortification destination. Not just premixes...Strategic Nutrition.
NATUREX - THE LATEST INGREDIENTS SUPPLIER TO SEEK HALAL CERTIFICATION WITH IFANCA
09/08/2006 – The French plant extract manufacturer Naturex is the latest ingredients supplier to seek Halal certification for its production plants in France, Morocco, New Jersey and California. Naturex offers a complete range of vegetable extracts that add aroma, color, antioxidant or nutraceutical properties to food stuffs such as meat products, cooked drinks, dishes or food complements. Its success can be attributed to its wide-ranging product offering. It now offers more than 300 different nutraceutical extracts, a number far exceeding those of its competition.
The company has a global presence and attributed its decision to seek Halal certification as "a real market opportunity" that it was interested in tapping into. The West has seen increasing numbers of its Muslim population seeking Halal certified food such as burgers to pizza and Chinese take-away.
According to a report by Nurtaingredients.com, "the need to provide halal certification has grown out of globalization and migration…. Most of the halal requirements govern meat and animal-related ingredients. Foods containing ingredients such as gelatin, enzymes, emulsifiers, are considered Mashbooh (questionable) because the origin of the ingredients is not known." Naturex has its headquarters in Avignon, France.
According to IFANCA, the worldwide Muslim headcount is approximately 1.4bn, 30m of whom are living in Europe. While European Muslims are a small segment of the overall population, they are believed to have huge purchasing power. The Halal food market has never been measured but estimates range from US$150 to 500 bn.
Naturex's decision to go Halal indicates its commitment to ensuring that nothing breaches halal standards during either the extraction or formulation process. A company spokesperson was confident that Naturex’s existing procedures would allow it to maintain complete traceability. Other companies in the nutrition and supplement sector with certified Halal offerings include Aloecorp, McNeil Nutritionals, Ocean Nutrition Canada and Reliv International. 
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